In 2018, we worked closely with World Chess and designed every event they had, including the final Championship in London. Our mission was to help make chess great again, focusing on reintroducing human emotions to the game. This was reflected in a provocative emblem, tone of voice, and the entire visual envelope. I believe we truly succeeded, stirring up the media and attracting significant public attention to the game. The project was shortlisted for Cannes Lions.

The emblem was created by my colleague, the incredible illustrator Sasha Koltsov, while my task was to develop a visual language around it and guide the event's internal design team.