Grow Food is a healthy food constructor — breakfast, lunch, afternoon snack, and dinner are prepared from ingredients you pick through the application with a calorie calculator. Sets of meals are delivered weekly, each day featuring a different set.

The central theme of the visual system is "Have time for what's really important." In Russian, the phrase "Have time" can also be translated as "Time to eat." Additionally, the plates and logo cast shadows to represent the timing of each meal, enhancing the visual style with a more superheroic and bold feel.