Blacks and bays
Dapples and greys
All the pretty little horsies
Dapples and greys
All the pretty little horsies
Lamoda Fashion Retailer
Rebranding
Fashion
Shuka Design,
2019-2020
Rebranding
Fashion
Shuka Design,
2019-2020
Established in 2011, Lamoda is Russia’s biggest online fashion retailer. My team and I developed an identity around the idea of a new angle. There is a fresh approach in every aspect of the new Lamoda brand: in the logo, in the system of patterns, in the key color and palette, and in the photo style.
In addition to the basics, we created more than 50 assets for different channels of brand communication: advertising and print materials, uniforms for delivery personnel and vehicles, motion principles, interior design and navigation, internal HR brand, and a new website.
In addition to the basics, we created more than 50 assets for different channels of brand communication: advertising and print materials, uniforms for delivery personnel and vehicles, motion principles, interior design and navigation, internal HR brand, and a new website.
