Chess had a long journey before making its way to TV screens. By the time it did, screens were in color and flat, shrunk down to the size of a wristwatch. This pace is quite natural for the sport, where a game can last 20 hours, and a match for four months, but it doesn’t fit in prime-time live broadcasting. World Chess, renowned for bringing the game back into popularity, decided to prove the opposite.

Armageddon is when you're losing ground beneath your feet, with just two seconds for each move, all while in a TV studio with a heart rate monitor to show the audience exactly how nervous you are. The race against time in this mythical doomsday simulation forms the central motif of the design and is reflected in the logo and style.